A data-driven methodology that transforms startup evaluation from guesswork into science
Traditional startup evaluation relies on gut feelings and incomplete data. The CAMP Framework changes that by quantifying the key drivers of startup success.
Developed through analysis of thousands of funding outcomes, CAMP evaluates startups across four critical dimensions that VCs care about most: Capital, Advantage, Market, and People.
Each pillar is weighted differently based on your startup's stage, ensuring you get relevant insights whether you're pre-seed or Series A.
Built on real data, validated by outcomes, trusted by founders
Based on analysis of thousands of funding outcomes across all stages and industries
Adapts evaluation criteria based on whether you're pre-seed, seed, or Series A
Goes beyond scores to provide specific improvements that actually move the needle
Continuously refined based on real funding outcomes and VC feedback
What VCs actually evaluate when making funding decisions
Financial Health & Efficiency
The Capital pillar evaluates how efficiently you manage money and whether you've built investor confidence. It's not just about how much you've raised—it's about what you've done with it.
VCs want to see disciplined growth, not reckless burning. Strong capital metrics show you can turn investment into value, making you a safer bet for their next check.
Competitive Moats & Differentiation
The Advantage pillar assesses your sustainable competitive advantages and barriers to entry. It answers the critical question: "Why can't someone else just copy this?"
In competitive markets, sustainable advantages determine long-term winners. VCs invest in companies that can defend their position and maintain pricing power as they scale.
Opportunity Size & Traction
The Market pillar analyzes your total addressable market, growth dynamics, and current traction. It validates whether you're fishing in a big enough pond.
Great teams in small markets struggle to scale. VCs need to see not just a problem worth solving, but one that affects enough people to build a billion-dollar business.
Team Capability & Execution
The People pillar evaluates your team's composition, experience, and ability to execute. It's often the most important factor in early-stage investing.
Ideas are commodities; execution is everything. VCs bet on teams that can navigate uncertainty, iterate quickly, and build something extraordinary.
What matters most changes as you grow. CAMP adjusts accordingly.
What the numbers mean and how to improve them
Find out exactly where you stand and what to fix before pitching to VCs.
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